A driver’s license becomes a brand
Designing a learning platform for digital training
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To launch the digital driver’s license, DsiN commissioned KRAUT & KONFETTI to create branding for the product. Building off the strategic concept, we developed the visual tonality and gave DiFü an accessible, gamified yet serious appearance using bold colors and graphic elements. From this, we also created a wide range of print and digital media as well as the learning software.
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