Design and training platform for responsible AI use
The main challenge was to communicate this highly complex topic in a way that would appeal to both tech and non-tech employees without resorting to AI clichés such as dystopian robots or cold futurism.
Our solution works with the metaphor of the unknown that reveals itself as structured upon closer inspection. Abstract geometric shapes – initially incomprehensible, partly blurred – represent the seemingly impenetrable AI universe. On closer inspection, however, it becomes clear that everything follows an order and has its function. The key visual uses light blue tones with complementary neon green and orange and conveys with its airy appearance that it should be fun to engage with the topic.
At the heart of internal communication is a training platform where Zalando employees learn everything essential about AI – from the basics and risks to the legal requirements of the EU AI Act. We developed the visual concept for the platform and produced five explanatory videos that communicate this complex content in an understandable way.
The flexible design system allows for a wide range of applications: online banners for the intranet draw attention to new content, posters in the office highlight important AI topics, and blog visuals accompany ongoing communication.
