A dedicated brand for Zalando’s Tech Academy
When Zalando adopted a new corporate design, the Tech Academy needed to follow suit, becoming clearly recognisable as part of the new brand identity while also setting itself apart from consumer and corporate communications. Technical, but not sterile. Competent, but approachable.
We developed a logo and sub-brand system for the Tech Academy and its various formats. Alongside the new Tech Academy logo, we created several project logos, including ones for Tech Onboarding, Tech Talks and Coffee Bytes. Each has its own visual character, whilst remaining clearly within the shared brand identity.
This design system is based on a technical grid, which lends it structure and precision. Against this backdrop, vibrant accents are added by graphic 3D glass elements, creating a light, open and forward-looking aesthetic. It is precisely this blend of expertise and curiosity that defines the new visual identity.
Based on this, we have developed a variety of communication tools for internal use, including blog headers, newsletters, event banners, and visual elements for the various community formats. An accompanying toolkit enables the team to apply the design flexibly and consistently across different media and formats.
