An adaptable image for the growing BVES trade association
In 2021, to keep pace with the growing association and changing needs, BVES recognized the need to modernize its visual identity and chose KRAUT & KONFETTI as its partner for the brand relaunch. Our team conducted a thorough analysis of the previous design, updated the logo, and developed an expandable visual system that features vibrant modularity, striking functionality, and bold color.
Strong brand communication and a trusted partnership
A key component of the relaunch was the website redesign, which serves as the primary communication medium for all BVES target groups. Thanks to focused planning and solution-oriented collaboration, the go-live was an impressive milestone.
In addition, all major brand relaunch actions were implemented, including a new trade show presence, the creation of various print media, and the formation of a design manual with templates for presentations, social media, and correspondence. Furthermore, a joint workshop identified existing challenges in the application of the corporate design and developed optimization measures.
Events such as conferences, conventions, and trade fairs are of particular importance: they are essential platforms for the energy storage industry, where the future of the sector is shaped, innovations are driven forward, and networks are strengthened. Whether BVES participates as an attendee or organizer, the strong visual presence of the new brand identity underscores its relevance and solidifies its image as a leading industry association.
