Humanity? What does that mean – for me, for you and for the world? This is the overarching question that the German Youth Red Cross focuses on during an interactive three-year campaign. Social media presence, merchandise, posters, flyers, brochures, ambassadors and tools are utilised to motivate young people to take action. Together with our partners CoCo – Content CollectiveAtelier HurraStudio Good and Annegret Hultsch Fotografie, we developed all this starting with a questionnaire, then creating the claim, the corporate design, a website and an explanatory film to kick off the campaign and keep it running.